The retail giant was established in 1915 operating under the name of The Dollar Limit Store. The company was named after its founder, Robert M. Beall, and has been led by direct descendants of the said patriarch throughout the decades. Robert Beall, Sr. was only 22 years old when he opened his first dry goods store in Florida. The first store was located beside the Manatee River in Bradenton, which is a town that only had 3, 000 people. It was named as The Dollar Limit because all goods were priced not more than $1. However, when WWI was over, the prices increased that Beall had to change the store name into Five Dollar Limit. So when did the family decided to name it as such today? Right after Beall's, Sr. son graduated from the University of Florida in 1946, he decided to join the company. In 1946, V Dollar Limit was given a new name which is now the Beall's Department Store. Egbert R., the eligible successor of the company, continued the legacy of his father from the 1950's and beyond.
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